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So what exactly are Energy Chews?

Endurance sports like running and cycling require huge amounts of energy, and careful fuelling with carbohydrates is required pre-game, during and post-game for optimum performance and tissue repair. In a quest to make more portable and convenient fuelling options, with less fluid and high energy, and electrolytes, innovative formats like gels and chews evolved.

Chews are chewable bite-sized pieces enhanced with carbohydrate, electrolytes and sometimes caffeine. Available in fruity flavours, they are often packaged in small single serve portions that are lightweight and can be taken during activity. Designed to help re-fuel to finish the last leg of long endurance activity, or to fuel before long activity these have quickly found popularity even outside of endurance activities. Chews are now used by weekend athletes, hikers, rock climbers, team sport players, gym-goers and even workers working in intense environments and long shifts.

Are chews for me?

Intense physical activity, for an extended period requires energy, but the body cannot tolerate large amounts of food during exercise. Energy gels, drinks and chews are smaller in volume and have high energy, electrolytes to replace sweat and sometimes caffeine for that extra boost. If you perform long hours of work, or exercise and need small bites of high-energy foods between meal breaks to keep you going then chews might be perfect for you.

Do I need electrolytes?

Just like energy, electrolytes lost in sweat need to be replaced along with fluid. Sqwincher chews are enhanced with electrolytes like sodium and potassium and are a great way to put electrolytes back into your system without a salty aftertaste. At Sqwincher, the focus is on formulating a great taste, so that you are encouraged to eat or drink your electrolytes without feeling like you have to force your body to consume it. Research shows that high palatability increases consumption, particularly of sport drinks, helping you get that fluid you need.

Where can I get them?
Sqwincher Chews are available in 4 great tasting flavours and release later in 2014, will be available through a variety of safety suppliers and grocery outlets in Australia. Follow our Facebook page www.facebook.com/SqwincherAustralia for updates and availability when we launch!

Avoid running on empty

The true value of electrolyte replacement drinks is never more evident than during elite sports, particularly top level athletics where every ounce of energy can make a difference at the finish line.
Former nationally-ranked middle distance runner in the UK; 21 year old Nadia Fidler puts much of her race-day success during a five-year career down to the role of electrolytes in replacing lost fluids.
Nadia competed in track events, cross-country and marathons on a regular basis in the UK before coming to Australia to study, but still finds time to hit the pavement. After years of using different products she said Sqwincher was now her favourite electrolyte replacement drink.

“I would dread having to take the usual electrolyte replacement drinks because it was like drinking watery milk with lime, it was awful,”

she said. “My coach suggested I try Sqwincher. It tasted great and I found myself consuming it more often because of the different flavours.
“I’d take it the night before and on the morning of an event, and an hour before and after a race.”
Nadia said the electrolyte drink became fundamental to her overall performance, condition and mindset leading up to and during an event.

“If I didn’t have the Sqwincher electrolyte replacement drink I just wouldn’t feel prepared. Drinking it reassured me I was in the best condition to compete,”

she said. “I don’t compete professionally anymore but if I’m going to go for a long run I’ll still consume one of the drinks.
“Sqwincher gave me the confidence and stamina to achieve my exercise goals and I would recommend it to any person that wants to maximise their performance.”
Sqwincher is an electrolyte replacement drink scientifically formulated to safely replace mineral salts, replenish fluids and sugars at optimal absorption rates which are depleted as a result of dehydration or through physical exertion. It prevents or reduces the severity of heat stress disorders and provides a supplemental source of energy plus quenches thirst.
The product is primarily used in industrial situations, where workers face the daily threat of heat stress from working in harsh environments, particularly where heavy sweating for long periods can drain the body.
Sqwincher spokesperson Terry Houlihan said you don’t need to be an elite athlete to benefit from electrolyte replacement drinks.
“Part of having a healthy lifestyle is getting a sweat-up occasionally. Obviously you don’t sweat pure water, so it makes sense to consume what your body is losing. Sqwincher contains a delicate balance of electrolytes which is essential for nerve and muscle function.
“Your body naturally stores electrolytes for everyday use but during prolonged activity these stores will begin to deplete causing nausea, muscle cramps, disorientation and exhaustion.”